So you've heard of Facebook, you've received a request to link on LinkedIn, and you see #s all over the Internet. Even Mimi and Poppi are skyping these days. Why does your business need it's own social media? Because this is where your customers are! And it's FREE! If you're not already on Facebook, LinkedIn, twitter, or Google+ it's not too late. It's prime time to join up. Your customers are out there looking for you and if they can't find you they will find someone else.
More and more people are turning to social media to find all kinds of information, from restaurant specials to attorney profiles to hang gliding groups.
Connected business owners and marketing directors knows that social media can drive traffic to their website and educate the customer which can increase business and it's free!
Every business can afford a Facebook fan page, LinkedIn company profile, Google+, twitter, etc. What no business can afford is to be invisible or absent. It's okay if you don't know where to start. All of these sites have tutorials on creating pages. It's okay if you're short on time or just don't want to mess with it yourself, there are people more than willing to do this for you, for a fee of course. Just make sure you know what you're getting for your money and be clear with your goals and expectations.
Having a Facebook page with nothing on it and no posts in the last two years is almost as bad as not having one at all. The only difference is that at least having a shell of a page gives you a link to your website whereas not having a social media presence at all tells the online community nothing because you don't exist, leaving the door wide open to your competition.
Much to my Politics of Soviet Successor States professor's dismay, social media isn't going anywhere and it is revolutionizing the way we do business.
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